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Videos

MENAP and the rise of person-centric measurement not audience measurement

With the advent of more robust digital platforms, marketing is moving from audience- and channel-based planning, to person-centric marketing. With this shift in focus, tools to quantify and analyse the behaviours at the individual level are required....

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Rolfe Swinton
Company: RealityMine
June 15, 2017
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Citation

Swinton, R. (2017a, June 15). MENAP and the rise of person-centric measurement not audience measurement. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/menap-and-the-rise-of-person-centric-measurement-not-audience-measurement


Research papers

Measuring emotions through a mobile device across borders, ages, genders and more

Mobile is a valid and useful tool to capture consumer insight. Using mobile, we can reach into most any nook and cranny of the world. More than just traditional research, we can use a mobile device to deliver rich media. We can also capture emotional...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Rolfe Swinton, Rana El Kaliouby
September 13, 2012
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Citation

Swinton and El Kaliouby (2012a, September 13). Measuring emotions through a mobile device across borders, ages, genders and more. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/measuring-emotions-through-a-mobile-device-across-borders-ages-genders-and-more


Research papers

Developing second generation mobile research techniques

A unique mobile research platform that creates flexible and engaging research applications via a toolkit of real-time question and feedback tools is introduced in this presentation. The ultimate mobile research objective is to develop a method that...

Catalogue: Congress 2011: Impact
Authors: A. J. Johnson, Rolfe Swinton
Company: Ipsos MRBI
September 18, 2011
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Citation

Johnson and Swinton (2011a, September 18). Developing second generation mobile research techniques. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/developing-second-generation-mobile-research-techniques